Crowdfunding is a new way of getting money for a business – one that has only really been possible thanks to the internet and our connectivity to each other. If you need to raise money for a business crowdfunding might be an option.
You mainly need to think about your approach, and whether crowdfunding will work for your purpose. If what you need to raise money for isn’t in the general public interest, chances are you won’t get very far with it. Crowdfunding needs to be undertaken when you are doing something you can spread the word about and get lots of attention from various different places. Remember that if you crowdfund and don’t get all the money you need, you don’t get to keep any of the donations. Other methods of raising business finances will be more flexible, allowing you to source part of the money needed from one place, and the rest from another.